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Dive into the research topics where Marketing is active. These topic labels come from the works of this organization's members. Together they form a unique fingerprint.
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Health Message Outcomes of Humor Appeals: A Systematic Review
Limbu, Y. B., McKinley, C. & Huhmann, B. A., 2026, (Accepted/In press) In: Health Communication.Research output: Contribution to journal › Article › peer-review
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Swipe right: When and why conservatives are more accepting of AI recommendations
Paul, I., Mohanty, S., Wadhwa, M. & Parker, J., Jan 2026, In: Journal of Consumer Psychology. 36, 1, p. 3-17 15 p.Research output: Contribution to journal › Article › peer-review
Open Access -
What makes things catch on? Understanding consumer engagement with video content on social media
Kim, R. Y., Feb 2026, In: Electronic Commerce Research. 26, 1, p. 1039-1064 26 p.Research output: Contribution to journal › Article › peer-review