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Dive into the research topics where Rutgers Business School, Marketing is active. These topic labels come from the works of this organization's members. Together they form a unique fingerprint.
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Profiles
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Madhavi Chakrabarty
- Rutgers, The State University, Rutgers Business School, Marketing - ASST PROFESSOR PROF PRACT AY
Person
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Seung Chan Choi
- Rutgers, The State University, Rutgers Business School, Marketing - PROFESSOR I CY-CHAIR
Person
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Phillip Cohn
- Rutgers, The State University, Rutgers Business School, Marketing - ASST PROFESSOR PROF PRACT AY
Person
Research output
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Search vs. site retargeting: A holistic look to retargeting
Jiang, B., Narasimhan, C. & Turut, O., Apr 2026, In: Journal of Business Research. 207, 115993.Research output: Contribution to journal › Article › peer-review
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Are We Worse Off After Policy Repeals? Evidence from Two Green Policies
Puranam, D., Kim, S., Hong, J. & Che, H., Apr 2025, In: Journal of Marketing Research. 62, 2, p. 189-206 18 p.Research output: Contribution to journal › Article › peer-review
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Entrepreneurial marketing and firm performance: scale development, validation, and empirical test
Alqahtani, N., Uslay, C. & Yeniyurt, S., 2025, In: Journal of Strategic Marketing. 33, 7, p. 859-880 22 p.Research output: Contribution to journal › Article › peer-review
Open Access