• 525 Citations
  • 12 h-Index
20082019

Research output per year

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Fingerprint Dive into the research topics where Archana Kumar is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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Research Output

  • 525 Citations
  • 12 h-Index
  • 15 Article
  • 1 Chapter
  • 1 Editorial
  • 12 Scopus citations

    Understanding Local Food Consumers: Theory of Planned Behavior and Segmentation Approach

    Kumar, A. & Smith, S., Feb 17 2018, In : Journal of Food Products Marketing. 24, 2, p. 196-215 20 p.

    Montclair State University

    Research output: Contribution to journalArticle

  • 20 Scopus citations
  • 21 Scopus citations

    Smart grocery shopper segments

    Atkins, K. G., Kumar, A. & Kim, Y. K., Jan 1 2016, In : Journal of International Consumer Marketing. 28, 1, p. 42-53 12 p.

    Montclair State University

    Research output: Contribution to journalArticle

  • 6 Scopus citations