• 428 Citations
  • 10 h-Index
20082019
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Fingerprint Dive into the research topics where Archana Kumar is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 3 Similar Profiles
Retailers Business & Economics
Apparel Business & Economics
Brand equity Business & Economics
Purchase intention Business & Economics
India Business & Economics
Marketers Business & Economics
Emotion Business & Economics
Food Business & Economics

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Research Output 2008 2019

  • 428 Citations
  • 10 h-Index
  • 15 Article
  • 1 Chapter
  • 1 Editorial
4 Citations (Scopus)
Social networking
Connectedness
Entertainment
Web-based
Facebook
10 Citations (Scopus)

Understanding Local Food Consumers: Theory of Planned Behavior and Segmentation Approach

Kumar, A. & Smith, S., Feb 17 2018, In : Journal of Food Products Marketing. 24, 2, p. 196-215 20 p.

Montclair State University

Research output: Contribution to journalArticle

lifestyle
Food
consciousness
demographic statistics
consumer attitudes
15 Citations (Scopus)
Retail
Willingness-to-pay
Retailers
Pricing strategy
Purchase
3 Citations (Scopus)

Smart grocery shopper segments

Atkins, K. G., Kumar, A. & Kim, Y. K., Jan 1 2016, In : Journal of International Consumer Marketing. 28, 1, p. 42-53 12 p.

Montclair State University

Research output: Contribution to journalArticle

Cluster analysis
Grocery
Shopping
Shopping value