• Source: Scopus
  • Calculated based on no. of publications stored in Pure and citations from Scopus
1985 …2019

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Personal profile

Research interests

marketing strategies, international marketing, healthcare marketing, health communication, preventive health behavior and Services marketing

Personal profile

Dr. C. Jayachandran is a Professor of Marketing speacialized in teaching Marketing and International Business courses at the graduate and undergraduate levels. He is recognized by the NJ World Trade Council as the Outstanding Faculty in International Business. Dr. Jayachandran is also the Founding President of the Society for Global Business & Economic Development (SGBED) and now changed and registered as a non-profit organization as the Academy of Global Business Research and Practice (AGBRP) dedicated to promote academic network, research and scholarship.

Dr.  Jayachandran is the recipient of two Title VI B Grants from the US Department of Education to develop IB programs and outreach actvities. His research interests include marketing strategies, international marketing, healthcare marketing, health communication, preventive health behavior and Services marketing. His publications have appeared in a number of journals, including Industrial Marketing Management, Journal of Business & Industrial marketing, Journal of Consumer Marketing, Journal of Services Marketing, Health Education, International Journal of Communication, American Journal of Health Education, International Journal of Business Innovation and Research, Asian Case Research Journal, Journal of Hospital Marketing, Journal of Services Research, International Journal of International Food and Agribusiness Marketing, among others.

Dr. Jayachandran has co-edited serveral books of readings, special issues of peer reviewed journals and conference proceedings. He had organized 16 major international conferences and 7 research symposiums in collaboration with institutions in China, India, Slovakia, Singapore, USA, Thailand, Japan, Mexico, Spain, Dubai and Brazil. His outreach work include grant generating ideas for non-profit social enterprises, internationalization of SMEs & foreign market entry strategies.

Scholarly Interests

International Marketing, Export- Import marketing & Compliance Issues, Pharmaceutical & healthcare marketing, Health Communication, Preventive Health Behavior

Teaching

Marketing and International Business courses at the graduate and undergraduate levels

Expertise related to UN Sustainable Devlopment Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 8 - Decent Work and Economic Growth
  • SDG 9 - Industry, Innovation, and Infrastructure

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