Personal profile
Research interests
marketing strategies, international marketing, healthcare marketing, health communication, preventive health behavior and Services marketing
University profile
Dr. C. Jayachandran is a Professor of Marketing speacialized in teaching Marketing and International Business courses at the graduate and undergraduate levels. He is recognized by the NJ World Trade Council as the Outstanding Faculty in International Business. Dr. Jayachandran is also the Founding President of the Society for Global Business & Economic Development (SGBED) and now changed and registered as a non-profit organization as the Academy of Global Business Research and Practice (AGBRP) dedicated to promote academic network, research and scholarship.
Dr. Jayachandran is the recipient of two Title VI B Grants from the US Department of Education to develop IB programs and outreach actvities. His research interests include marketing strategies, international marketing, healthcare marketing, health communication, preventive health behavior and Services marketing. His publications have appeared in a number of journals, including Industrial Marketing Management, Journal of Business & Industrial marketing, Journal of Consumer Marketing, Journal of Services Marketing, Health Education, International Journal of Communication, American Journal of Health Education, International Journal of Business Innovation and Research, Asian Case Research Journal, Journal of Hospital Marketing, Journal of Services Research, International Journal of International Food and Agribusiness Marketing, among others.
Dr. Jayachandran has co-edited serveral books of readings, special issues of peer reviewed journals and conference proceedings. He had organized 16 major international conferences and 7 research symposiums in collaboration with institutions in China, India, Slovakia, Singapore, USA, Thailand, Japan, Mexico, Spain, Dubai and Brazil. His outreach work include grant generating ideas for non-profit social enterprises, internationalization of SMEs & foreign market entry strategies.
Scholarly Interests
International Marketing, Export- Import marketing & Compliance Issues, Pharmaceutical & healthcare marketing, Health Communication, Preventive Health Behavior
Teaching
Marketing and International Business courses at the graduate and undergraduate levels
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
-
SDG 3 Good Health and Well-being -
SDG 8 Decent Work and Economic Growth -
SDG 9 Industry, Innovation, and Infrastructure
Fingerprint
- 1 Similar Profiles
Collaborations and top research areas from the last five years
-
Health Information Orientation, Social Support, and Diabetes Self-Care Behavior among Indian Adults: The Roles of Education and Self-Efficacy
Limbu, Y., Johnson, D., Jayachandran, C., Mckinley, C. J. & Reddy, P. R., 2024, In: International Journal of Communication. 18, p. 1094-1111 18 p.Research output: Contribution to journal › Article › peer-review
-
Nation Branding as a Strategic Approach for Emerging Economies: The Case of UAE
Ahmed, G., Abudaqa, A., Jayachandran, C., Limbu, Y. & Alzahmi, R., 2022, Palgrave Studies of Marketing in Emerging Economies. Palgrave Macmillan, p. 41-57 17 p. (Palgrave Studies of Marketing in Emerging Economies; vol. Part F3553).Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
-
Climbing the down escalator: When customer-to-customer interaction may not be helping service firms
Johnson, D., Limbu, Y. B., Jayachandran, C. & Reddy, P. R., Sep 20 2019, In: European Journal of Marketing. 53, 11, p. 2348-2372 25 p.Research output: Contribution to journal › Article › peer-review
2 Link opens in a new tab Scopus citations -
Nutritional knowledge, attitude, and use of food labels among Indian adults with multiple chronic conditions: A moderated mediation model
Limbu, Y. B., McKinley, C., Gautam, R. K., Ahirwar, A. K., Dubey, P. & Jayachandran, C., Jun 12 2019, In: British Food Journal. 121, 7, p. 1480-1494 15 p.Research output: Contribution to journal › Article › peer-review
4 Link opens in a new tab Scopus citations -
Exploring how structural and cognitive social capital influence preventive health behavior: Evidence from a Bottom of the Pyramid (BoP) population
Limbu, Y. B., Jayachandran, C., McKinley, C. & Choi, J., Jul 24 2018, In: Health Education. 118, 5, p. 370-385 16 p.Research output: Contribution to journal › Article › peer-review
3 Link opens in a new tab Scopus citations