• 825 Citations
  • 8 h-Index
20052019
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Fingerprint Dive into the research topics where Devon Johnson is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 4 Similar Profiles
Skepticism Business & Economics
Service firms Business & Economics
Virtual community Business & Economics
Managers Business & Economics
Marketing Business & Economics
Interaction Business & Economics
Expertise Business & Economics
Customer satisfaction Business & Economics

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Research Output 2005 2019

  • 825 Citations
  • 8 h-Index
  • 13 Article
Interaction
Service firms
Skepticism
Willingness
Customer participation

The marketing organization’s journey to become data-driven

Zahay, D., Sihi, D., Muzellec, L. & Johnson, D., Jun 10 2019, In : Journal of Research in Interactive Marketing. 13, 2, p. 162-178 17 p.

Montclair State University

Research output: Contribution to journalArticle

Marketing organization
Marketing
Managers
Marketing practices
Sprouting
6 Citations (Scopus)
Virtual community
Diagnostics
Participation
Community health
Online communities
1 Citation (Scopus)
Prescription Drugs
Dietary Supplements
Marketing
Research
Prescription drugs
19 Citations (Scopus)
Skepticism
Virtual community
Emotion
Corporate ownership
Outgroup