• Source: Scopus
  • Calculated based on no. of publications stored in Pure and citations from Scopus
19982019

Research activity per year

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Personal profile

Scholarly Interests

Branding, Marketing, Sustainability, Marketing Research

Research Interests

Corporate Sustainability, Healthcare Marketing, Supply Chain

Personal profile

Author of Better Marketing, Dr. Mark Kay has been entertaining and provoking students for over twenty years, encouraging the application of better marketing ideas to be serve people and ecosystems.

Academic research areas include branding, product design, retailing, international strategy, healthcare marketing strategy, AIDs preventions marketing, CSR, supply chain marketing integration, digital marketing strategy, arts marketing, sustainability and green communications.

Teaching

marketing, new product development, sustainabilility

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 11 - Sustainable Cities and Communities
  • SDG 12 - Responsible Consumption and Production

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