Research output per year
Research output per year
Personal profile
Education/Academic qualification
Advertising, Master, University of Texas at Austin
Doctor of Philosophy, doctorate, University of Texas at Austin
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Dive into the research topics where So Young Lee is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Too Close to Like? How Social Media Influencers recast personal space between selfies and Instagram users
Hong, S., Kim, B. & Lee, S. Y., 2022, In: Communication Studies. 73, 2, p. 119-135 17 p.Research output: Contribution to journal › Article › peer-review
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How do self-brand connections affect ad responses among South Korean consumers? The roles of reference groups and message construals
Kim, D. H., Sung, Y. H., Lee, S. Y. & Yoo, C. Y., Jul 2021, In: International Journal of Market Research. 63, 4, p. 494-513 20 p.Research output: Contribution to journal › Article › peer-review
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Surviving a Crisis: How Crisis Type and Psychological Distance Can Inform Corporate Crisis Responses
Lee, S. Y., Sung, Y. H., Choi, D. & Kim, D. H., Feb 2021, In: Journal of Business Ethics. 168, 4, p. 795-811 17 p.Research output: Contribution to journal › Article › peer-review
2 Scopus citations -
Distance matters: the effects of self-brand connections and construal levels on ad responses
Lee, S. Y., Yoo, C. Y., Kim, D. H. & Sung, Y. H., 2020, In: International Journal of Advertising. p. 1-28 28 p.Research output: Contribution to journal › Article › peer-review
3 Scopus citations -
Facebook ads not working in the same way: The effect of cultural orientation and message construals on consumer response to social media ads
Sung, Y. H., Kim, D. H., Choi, D. & Lee, S. Y., Sep 2020, In: Telematics and Informatics. 52, 101427.Research output: Contribution to journal › Article › peer-review
3 Scopus citations