Project Details
Description
The aim of this project is to assist small and medium farmers better understand consumer perceptions and the factors that drive the ethnic greens and herbs market. This market intelligence can assist growers in tailoring their products and promotional activities to better meet the needs of the ethnic greens and herbs purchaser.
| Status | Finished |
|---|---|
| Effective start/end date | 9/1/09 → 8/31/14 |
Funding
- National Institute of Food and Agriculture: $1,503,166.00
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