Be careful what you read - Evidence of demand-driven media bias

Hang Dong, Jie Ren, Jeffrey Nickerson

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

This paper provides empirical evidence for demand-driven media bias. Social media allows mass media professionals to first discover what readers want to read and then please these readers with news articles tailored to reader's desires. To study this phenomenon, a large Chinese dataset involving 4.27 million pieces of stock news and with 43.17 million stock-related microblogs that span two years was examined. Specifically, social media facilitates the generation of homogenous reader beliefs. It also provides a tool to monitor reader beliefs and to help publishers to slant the news items to cater to the readers' aggregate beliefs.

Original languageEnglish (US)
Title of host publicationAmericas Conference on Information Systems 2018
Subtitle of host publicationDigital Disruption, AMCIS 2018
PublisherAssociation for Information Systems
ISBN (Print)9780996683166
StatePublished - Jan 1 2018
Event24th Americas Conference on Information Systems 2018: Digital Disruption, AMCIS 2018 - New Orleans, United States
Duration: Aug 16 2018Aug 18 2018

Publication series

NameAmericas Conference on Information Systems 2018: Digital Disruption, AMCIS 2018

Other

Other24th Americas Conference on Information Systems 2018: Digital Disruption, AMCIS 2018
CountryUnited States
CityNew Orleans
Period8/16/188/18/18

All Science Journal Classification (ASJC) codes

  • Information Systems

Cite this

Dong, H., Ren, J., & Nickerson, J. (2018). Be careful what you read - Evidence of demand-driven media bias. In Americas Conference on Information Systems 2018: Digital Disruption, AMCIS 2018 (Americas Conference on Information Systems 2018: Digital Disruption, AMCIS 2018). Association for Information Systems.
Dong, Hang ; Ren, Jie ; Nickerson, Jeffrey. / Be careful what you read - Evidence of demand-driven media bias. Americas Conference on Information Systems 2018: Digital Disruption, AMCIS 2018. Association for Information Systems, 2018. (Americas Conference on Information Systems 2018: Digital Disruption, AMCIS 2018).
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Dong, H, Ren, J & Nickerson, J 2018, Be careful what you read - Evidence of demand-driven media bias. in Americas Conference on Information Systems 2018: Digital Disruption, AMCIS 2018. Americas Conference on Information Systems 2018: Digital Disruption, AMCIS 2018, Association for Information Systems, 24th Americas Conference on Information Systems 2018: Digital Disruption, AMCIS 2018, New Orleans, United States, 8/16/18.

Be careful what you read - Evidence of demand-driven media bias. / Dong, Hang; Ren, Jie; Nickerson, Jeffrey.

Americas Conference on Information Systems 2018: Digital Disruption, AMCIS 2018. Association for Information Systems, 2018. (Americas Conference on Information Systems 2018: Digital Disruption, AMCIS 2018).

Research output: Chapter in Book/Report/Conference proceedingConference contribution

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Dong H, Ren J, Nickerson J. Be careful what you read - Evidence of demand-driven media bias. In Americas Conference on Information Systems 2018: Digital Disruption, AMCIS 2018. Association for Information Systems. 2018. (Americas Conference on Information Systems 2018: Digital Disruption, AMCIS 2018).