Competition and its implications for marketing strategy

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Handbook of Marketing Strategy
Publisher	Edward Elgar Publishing Ltd.
Pages	58-77
Number of pages	20
ISBN (Print)	9781849800983
DOIs	https://doi.org/10.4337/9781781005224.00013
State	Published - 2012

ASJC Scopus subject areas

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title = "Competition and its implications for marketing strategy",

author = "Gaurav Sabnis and Rajdeep Grewal",

year = "2012",

doi = "10.4337/9781781005224.00013",

language = "English",

isbn = "9781849800983",

pages = "58--77",

booktitle = "Handbook of Marketing Strategy",

publisher = "Edward Elgar Publishing Ltd.",

}

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PB - Edward Elgar Publishing Ltd.

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