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Congruity of Virtual Reality In-Game Advertising
Joshua M. Lupinek
, Jinhee Yoo
, Eugene A. Ohu
, Eric Bownlee
Hospitality and Tourism
Montclair State University
Research output
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Contribution to journal
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Article
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peer-review
Overview
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Keyphrases
Virtual Reality
100%
Congruity
100%
In-game Advertising
100%
New Construct
13%
Interactive Marketing
13%
Telepresence
13%
Brand Awareness
13%
Virtual Reality Video
6%
Video Games
6%
Virtual Reality Technology
6%
Topical Areas
6%
Interactivity
6%
Development Decision
6%
Research Evolution
6%
Communication Marketing
6%
Intrusiveness
6%
Favorable Attitude
6%
Industry-specific
6%
Marketing Research
6%
Digital Marketing
6%
Traditional Media
6%
Strategic Choice
6%
Marketing Researcher
6%
Brand Attitude
6%
Sports Marketing
6%
Game User
6%
Context Definition
6%
Consumer Virtual Reality
6%
Social Sciences
Virtual Reality
100%
Interactive Marketing
13%
Advertising
6%
Sales
6%
Video Games
6%
Interactivity
6%
Research Foundations
6%
Marketing Research
6%
Digital Marketing
6%
Sports Marketing
6%
Psychology
Interactivity
100%