Consumer Connectivity in a Complex, Technology-enabled, and Mobile-oriented World with Smart Products

Peter C. Verhoef; Andrew T. Stephen; P. K. Kannan; Xueming Luo; Vibhanshu Abhishek; Michelle Andrews; Yakov Bart; Hannes Datta; Nathan Fong; Donna L. Hoffman; Mandy Mantian Hu; Tom Novak; William Rand; Yuchi Zhang

doi:https://doi.org/10.1016/j.intmar.2017.06.001

Consumer Connectivity in a Complex, Technology-enabled, and Mobile-oriented World with Smart Products

Peter C. Verhoef, Andrew T. Stephen, P. K. Kannan, Xueming Luo, Vibhanshu Abhishek, Michelle Andrews, Yakov Bart, Hannes Datta, Nathan Fong, Donna L. Hoffman, Mandy Mantian Hu, Tom Novak, William Rand, Yuchi Zhang

Research output: Contribution to journal › Article › peer-review

57 Scopus citations

Abstract

Today's consumers are immersed in a vast and complex array of networks. Each network features an interconnected mesh of people and firms, and now, with the rise of the Internet of Things (IoT), also objects. Technology (particularly mobile devices) enables such connections, and facilitates many kinds of interactions in these networks—from transactions, to social information sharing, to people interfacing with connected devices (e.g., wearable technology). We introduce the POP-framework, discuss how People, Objects and the Physical world inter-connect with each other and how it results in an increasing amount of connected data, and briefly summarize existing knowledge on these inter-connections. We also provide an agenda for future research focused on examining potential impact of IoT and smart products on consumer behavior and firm strategies.

Original language	English (US)
Pages (from-to)	1-8
Number of pages	8
Journal	Journal of Interactive Marketing
Volume	40
DOIs	https://doi.org/10.1016/j.intmar.2017.06.001
State	Published - Nov 2017
Externally published	Yes

ASJC Scopus subject areas

Business and International Management
Marketing

Keywords

Big data
Internet of Things
Mobile marketing
Omnichannel
Social networks

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https://doi.org/10.1016/j.intmar.2017.06.001

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Verhoef, P. C., Stephen, A. T., Kannan, P. K., Luo, X., Abhishek, V., Andrews, M., Bart, Y., Datta, H., Fong, N., Hoffman, D. L., Hu, M. M., Novak, T., Rand, W., & Zhang, Y. (2017). Consumer Connectivity in a Complex, Technology-enabled, and Mobile-oriented World with Smart Products. Journal of Interactive Marketing, 40, 1-8. https://doi.org/10.1016/j.intmar.2017.06.001

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abstract = "Today's consumers are immersed in a vast and complex array of networks. Each network features an interconnected mesh of people and firms, and now, with the rise of the Internet of Things (IoT), also objects. Technology (particularly mobile devices) enables such connections, and facilitates many kinds of interactions in these networks—from transactions, to social information sharing, to people interfacing with connected devices (e.g., wearable technology). We introduce the POP-framework, discuss how People, Objects and the Physical world inter-connect with each other and how it results in an increasing amount of connected data, and briefly summarize existing knowledge on these inter-connections. We also provide an agenda for future research focused on examining potential impact of IoT and smart products on consumer behavior and firm strategies.",

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doi = "https://doi.org/10.1016/j.intmar.2017.06.001",

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AU - Verhoef, Peter C.

AU - Stephen, Andrew T.

AU - Kannan, P. K.

AU - Luo, Xueming

AU - Abhishek, Vibhanshu

AU - Andrews, Michelle

AU - Bart, Yakov

AU - Datta, Hannes

AU - Fong, Nathan

AU - Hoffman, Donna L.

AU - Hu, Mandy Mantian

AU - Novak, Tom

AU - Rand, William

AU - Zhang, Yuchi

PY - 2017/11

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AB - Today's consumers are immersed in a vast and complex array of networks. Each network features an interconnected mesh of people and firms, and now, with the rise of the Internet of Things (IoT), also objects. Technology (particularly mobile devices) enables such connections, and facilitates many kinds of interactions in these networks—from transactions, to social information sharing, to people interfacing with connected devices (e.g., wearable technology). We introduce the POP-framework, discuss how People, Objects and the Physical world inter-connect with each other and how it results in an increasing amount of connected data, and briefly summarize existing knowledge on these inter-connections. We also provide an agenda for future research focused on examining potential impact of IoT and smart products on consumer behavior and firm strategies.

KW - Big data

KW - Internet of Things

KW - Mobile marketing

KW - Omnichannel

KW - Social networks

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Consumer Connectivity in a Complex, Technology-enabled, and Mobile-oriented World with Smart Products

Abstract

ASJC Scopus subject areas

Keywords

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