Consumer understanding of US and EU nutrition labels

Carol Byrd-Bredbenner, Angela Wong, Peta Cottee

Research output: Contribution to journalArticlepeer-review

38 Scopus citations


This study evaluated and compared the abilities of women (n = 50) between the ages of 25 and 45 residing in the UK to locate and manipulate information on nutrition labels prepared in accordance with US regulations (i.e. Nutrition Facts labels) and those prepared in accordance with the EU Directive and UK Food Labelling Regulations 1996. It also assessed their ability to assess the accuracy of nutrient content claims. Study findings indicate that the women could locate and manipulate information on both labels equally well. However, they were significantly more able to assess nutrient content claims using the Nutrition Facts label. The research findings suggest EU labelling changes that may facilitate consumer use of labels in making dietary planning decisions.

Original languageEnglish (US)
Pages (from-to)615-629
Number of pages15
JournalBritish Food Journal
Issue number8
StatePublished - Sep 1 2000

All Science Journal Classification (ASJC) codes

  • Food Science
  • Business, Management and Accounting (miscellaneous)


  • Diet
  • European Union
  • Labelling
  • Nutrition
  • USA
  • United Kingdom


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