Understanding the determinants of consumers' acceptance towards genetically modified food (GMF) is critically important for the biotechnology industry. Based on a unique data set collected by the authors in 2002 and 2003 in 11 cities of China, an econometric model of consumers' acceptance of GMF is estimated. The results show that consumers' acceptance of GMF is high in urban China and consumers' trust in government has a significantly positive effect on consumers' acceptance of GMF. Our study also shows that failure to consider the endogeneity of consumers' trust in government will lead to serious underestimation of its impacts on consumers' acceptance of GMF. This is, to the best of our knowledge, the first study on the impact of consumers' trust in government with consideration of the endogenous problems that often are encountered in consumer perception studies.
All Science Journal Classification (ASJC) codes
- Economics, Econometrics and Finance(all)
- consumers' attitude
- genetically modified food
- trust in government