Crowdsourced idea generation

The effect of exposure to an original idea

Kai Wang, Jeffrey Nickerson, Yasuaki Sakamoto

Research output: Contribution to journalArticle

2 Citations (Scopus)

Abstract

Crowdsourcing is an increasingly important approach to pursuing innovation. In crowdsourcing ideation websites, crowd members are often exposed to some stimulus ideas, such as examples provided by companies or peers' ideas. Understanding the effect of being exposed to original stimulus ideas in this context may inform the design of the crowdsourcing process. To test this effect, an experiment was conducted where crowd workers were asked to design a public service advertisement. Depending on the experimental condition, the participants were exposed to an original idea, or a common idea, or no idea. As compared to the absence of exposure, exposure to an original idea decreased fluency, defined as the number of ideas generated by each person, and increased the average originality of ideas generated by each person. By contrast, exposure to a common idea had no effect on either idea originality or fluency. The semantic similarity between the stimulus idea and the first idea generated was higher when the stimulus was common versus original as measured by latent semantic analysis. The implications of these results for research and practice are discussed.

Original languageEnglish (US)
Pages (from-to)196-208
Number of pages13
JournalCreativity and Innovation Management
Volume27
Issue number2
DOIs
StatePublished - Jun 1 2018

Fingerprint

Semantics
Websites
Innovation
Industry
Experiments
Idea generation

All Science Journal Classification (ASJC) codes

  • Management of Technology and Innovation
  • Strategy and Management

Cite this

@article{fbae0ae60f8042f79d7e2511f323dbcc,
title = "Crowdsourced idea generation: The effect of exposure to an original idea",
abstract = "Crowdsourcing is an increasingly important approach to pursuing innovation. In crowdsourcing ideation websites, crowd members are often exposed to some stimulus ideas, such as examples provided by companies or peers' ideas. Understanding the effect of being exposed to original stimulus ideas in this context may inform the design of the crowdsourcing process. To test this effect, an experiment was conducted where crowd workers were asked to design a public service advertisement. Depending on the experimental condition, the participants were exposed to an original idea, or a common idea, or no idea. As compared to the absence of exposure, exposure to an original idea decreased fluency, defined as the number of ideas generated by each person, and increased the average originality of ideas generated by each person. By contrast, exposure to a common idea had no effect on either idea originality or fluency. The semantic similarity between the stimulus idea and the first idea generated was higher when the stimulus was common versus original as measured by latent semantic analysis. The implications of these results for research and practice are discussed.",
author = "Kai Wang and Jeffrey Nickerson and Yasuaki Sakamoto",
year = "2018",
month = "6",
day = "1",
doi = "https://doi.org/10.1111/caim.12264",
language = "English (US)",
volume = "27",
pages = "196--208",
journal = "Creativity and Innovation Management",
issn = "0963-1690",
publisher = "John Wiley and Sons Ltd",
number = "2",

}

Crowdsourced idea generation : The effect of exposure to an original idea. / Wang, Kai; Nickerson, Jeffrey; Sakamoto, Yasuaki.

In: Creativity and Innovation Management, Vol. 27, No. 2, 01.06.2018, p. 196-208.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Crowdsourced idea generation

T2 - The effect of exposure to an original idea

AU - Wang, Kai

AU - Nickerson, Jeffrey

AU - Sakamoto, Yasuaki

PY - 2018/6/1

Y1 - 2018/6/1

N2 - Crowdsourcing is an increasingly important approach to pursuing innovation. In crowdsourcing ideation websites, crowd members are often exposed to some stimulus ideas, such as examples provided by companies or peers' ideas. Understanding the effect of being exposed to original stimulus ideas in this context may inform the design of the crowdsourcing process. To test this effect, an experiment was conducted where crowd workers were asked to design a public service advertisement. Depending on the experimental condition, the participants were exposed to an original idea, or a common idea, or no idea. As compared to the absence of exposure, exposure to an original idea decreased fluency, defined as the number of ideas generated by each person, and increased the average originality of ideas generated by each person. By contrast, exposure to a common idea had no effect on either idea originality or fluency. The semantic similarity between the stimulus idea and the first idea generated was higher when the stimulus was common versus original as measured by latent semantic analysis. The implications of these results for research and practice are discussed.

AB - Crowdsourcing is an increasingly important approach to pursuing innovation. In crowdsourcing ideation websites, crowd members are often exposed to some stimulus ideas, such as examples provided by companies or peers' ideas. Understanding the effect of being exposed to original stimulus ideas in this context may inform the design of the crowdsourcing process. To test this effect, an experiment was conducted where crowd workers were asked to design a public service advertisement. Depending on the experimental condition, the participants were exposed to an original idea, or a common idea, or no idea. As compared to the absence of exposure, exposure to an original idea decreased fluency, defined as the number of ideas generated by each person, and increased the average originality of ideas generated by each person. By contrast, exposure to a common idea had no effect on either idea originality or fluency. The semantic similarity between the stimulus idea and the first idea generated was higher when the stimulus was common versus original as measured by latent semantic analysis. The implications of these results for research and practice are discussed.

UR - http://www.scopus.com/inward/record.url?scp=85044248487&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=85044248487&partnerID=8YFLogxK

U2 - https://doi.org/10.1111/caim.12264

DO - https://doi.org/10.1111/caim.12264

M3 - Article

VL - 27

SP - 196

EP - 208

JO - Creativity and Innovation Management

JF - Creativity and Innovation Management

SN - 0963-1690

IS - 2

ER -