Abstract
I discussed the latest marketing trends with Bill Imada, Chairman and Chief Connectivity Officer at IW Group and the co‐founder of the National Millennial Gen Z Community. Mr. Imada shares his insights about the latest demographic shifts facing marketers and the need for companies to have a multicultural approach in their marketing strategies. He highlights the importance of making long‐term investments in reaching diverse audiences from within the communities where they live and work, despite potential backlash. He also advises marketing students to continuously invest in building and maintaining their personal brands. Mr. Imada’s insights set the stage for his closing keynote address at the 5th annual Rutgers Business School Marketing Summit, held on November 17, 2023, focused on the future of marketing.
| Original language | American English |
|---|---|
| Pages (from-to) | 280-287 |
| Number of pages | 8 |
| Journal | Rutgers Business Review |
| Volume | 8 |
| Issue number | 2 |
| State | Published - Sep 1 2023 |
ASJC Scopus subject areas
- Business and International Management
- Strategy and Management