How Affective Is a "like"? The Effect of Paralinguistic Digital Affordances on Perceived Social Support

Donghee Yvette Wohn, Caleb T. Carr, Rebecca A. Hayes

Research output: Contribution to journalArticlepeer-review

50 Scopus citations

Abstract

A national survey asked 323 U.S. adults about paralinguistic digital affordances (PDAs) and how these forms of lightweight feedback within social media were associated with their perceived social support. People perceived PDAs (e.g., Likes, Favorites, and Upvotes) as socially supportive both quantitatively and qualitatively, even without implicit meaning associated with them. People who are highly sensitive about what others think of them and have high self-esteem are more likely to perceive higher social support from PDAs.

Original languageEnglish (US)
Pages (from-to)562-566
Number of pages5
JournalCyberpsychology, Behavior, and Social Networking
Volume19
Issue number9
DOIs
StatePublished - Sep 1 2016

All Science Journal Classification (ASJC) codes

  • Communication
  • Social Psychology
  • Human-Computer Interaction
  • Applied Psychology
  • Computer Science Applications

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