Information presentation and consumer choice: Evidence from Assisted Reproductive Technology (ART) Success Rate Reports

TY - JOUR

T1 - Information presentation and consumer choice

T2 - Evidence from Assisted Reproductive Technology (ART) Success Rate Reports

AU - Wu, Bingxiao

N1 - Publisher Copyright: © 2019 John Wiley & Sons, Ltd.

PY - 2019/7

Y1 - 2019/7

N2 - How does the presentation of multidimensional quality information in public reporting affect consumer responsiveness? This paper addresses this question exploiting an exogenous change of reporting format in the Assisted Reproductive Technology (ART) reports by the Centers for Disease Control and Prevention. Compared with the first version of the ART report, the second version highlights the “singleton-birth rate” measure, which is complementary to the “multiple-birth rate” measure reported in the first version. We find that consumers are more likely to choose clinics with a lower multiple-birth rate after the format change, indicating more sensitivity to the highlighted measure. This finding implies that information presentation plays an important role in affecting the effectiveness of public reporting.

AB - How does the presentation of multidimensional quality information in public reporting affect consumer responsiveness? This paper addresses this question exploiting an exogenous change of reporting format in the Assisted Reproductive Technology (ART) reports by the Centers for Disease Control and Prevention. Compared with the first version of the ART report, the second version highlights the “singleton-birth rate” measure, which is complementary to the “multiple-birth rate” measure reported in the first version. We find that consumers are more likely to choose clinics with a lower multiple-birth rate after the format change, indicating more sensitivity to the highlighted measure. This finding implies that information presentation plays an important role in affecting the effectiveness of public reporting.

KW - assisted reproductive technology

KW - consumer choice

KW - information presentation

KW - public reporting

UR - http://www.scopus.com/inward/record.url?scp=85068059911&partnerID=8YFLogxK

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U2 - https://doi.org/10.1002/hec.3900

DO - https://doi.org/10.1002/hec.3900

M3 - Article

C2 - 31136684

SN - 1057-9230

VL - 28

SP - 868

EP - 883

JO - Health Economics

JF - Health Economics

IS - 7

ER -