Managing the exchange of information in product development

Ali A. Yassine, Ramavarapu S. Sreenivas, Jian Zhu

Research output: Contribution to journalArticlepeer-review

Abstract

In the present paper, we develop a dynamic programming (DP) model of the product development (PD) process. We conceptualize product development as a sequence of decisions: whether to incorporate a piece of information that just arrived (i.e. became available) or wait longer. We utilize this formulation to analyze different situations that depend on the type, and nature of information that is exchanged: stationary versus dynamic information. We derive optimal decision rules to determine whether (and when) to incorporate for each case. An analysis of the model results in several important findings. First, we must not necessarily incorporate all available information that is related to the design activity. Specifically, once the information collection exceeds certain value, the design team should stop collecting further information. Second, only when past design work accumulates to a certain threshold value should the team include the latest information and perform rework. Large uncertainty of the information and large sensitivity of the design activity makes the incorporation of new information less likely. Finally, managerial implications are discussed with several numerical examples.

Original languageEnglish
Pages (from-to)311-326
Number of pages16
JournalEuropean Journal of Operational Research
Volume184
Issue number1
DOIs
StatePublished - Jan 1 2008

ASJC Scopus subject areas

  • General Computer Science
  • Modeling and Simulation
  • Management Science and Operations Research
  • Information Systems and Management

Keywords

  • Concurrent engineering
  • Design iteration
  • Overlapping
  • Product development

Cite this