Nutrient content of food-related advertisements seen by women during us-based Spanish- and English-language prime-time television programs

Jodie Abbatangelo-Gray, Debra Byrd-Bredbenner, S. Bryn Austin

Research output: Contribution to journalReview article

1 Citation (Scopus)

Abstract

This study contrasted the nutrient content of foods advertised during prime-time US-based network's Spanish-language television programming, having a high viewership of women aged 18 to 35 years with comparable English-language programming. The sample included 269 and 543 food-related advertisements broadcast during Spanish- and English-language prime-time weekday television programming. Restaurants, sweets, and alcoholic beverages were the most prevalent advertisements in both samples. Vegetables, fruits, breads, and cereal advertisements were more common on Spanish-language television. Protein-rich foods, salty snacks, calorie-free beverages, and restaurants advertisements were more frequent on English-language television. Foods advertised on English-language television had more calories, total fat, saturated fat, cholesterol, and protein than Spanish-language food advertisements. Being among the first to analyze food advertisements on Spanish-language television in the United States, this study provides a baseline for future research examining Spanish-language television advertising.

Original languageEnglish (US)
Pages (from-to)118-127
Number of pages10
JournalTopics in Clinical Nutrition
Volume25
Issue number2
DOIs
StatePublished - Apr 1 2010

Fingerprint

Television
Language
Food
Programming Languages
Restaurants
Fats
Food Analysis
Alcoholic Beverages
Snacks
Bread
Beverages
Vegetables
Fruit
Proteins
Cholesterol

All Science Journal Classification (ASJC) codes

  • Nutrition and Dietetics

Keywords

  • Hispanic
  • Nutrition
  • Television
  • Women

Cite this

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abstract = "This study contrasted the nutrient content of foods advertised during prime-time US-based network's Spanish-language television programming, having a high viewership of women aged 18 to 35 years with comparable English-language programming. The sample included 269 and 543 food-related advertisements broadcast during Spanish- and English-language prime-time weekday television programming. Restaurants, sweets, and alcoholic beverages were the most prevalent advertisements in both samples. Vegetables, fruits, breads, and cereal advertisements were more common on Spanish-language television. Protein-rich foods, salty snacks, calorie-free beverages, and restaurants advertisements were more frequent on English-language television. Foods advertised on English-language television had more calories, total fat, saturated fat, cholesterol, and protein than Spanish-language food advertisements. Being among the first to analyze food advertisements on Spanish-language television in the United States, this study provides a baseline for future research examining Spanish-language television advertising.",
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Nutrient content of food-related advertisements seen by women during us-based Spanish- and English-language prime-time television programs. / Abbatangelo-Gray, Jodie; Byrd-Bredbenner, Debra; Austin, S. Bryn.

In: Topics in Clinical Nutrition, Vol. 25, No. 2, 01.04.2010, p. 118-127.

Research output: Contribution to journalReview article

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