Offline evaluation of ranking policies with click models

Shuai Li, S. Muthukrishnan, Yasin Abbasi-Yadkori, Vishwa Vinay, Branislav Kveton, Zheng Wen

Research output: Chapter in Book/Report/Conference proceedingConference contribution

7 Scopus citations

Abstract

Many web systems rank and present a list of items to users, from recommender systems to search and advertising. An important problem in practice is to evaluate new ranking policies offline and optimize them before they are deployed. We address this problem by proposing evaluation algorithms for estimating the expected number of clicks on ranked lists from historical logged data. The existing algorithms are not guaranteed to be statistically efficient in our problem because the number of recommended lists can grow exponentially with their length. To overcome this challenge, we use models of user interaction with the list of items, the so-called click models, to construct estimators that learn statistically efficiently. We analyze our estimators and prove that they are more efficient than the estimators that do not use the structure of the click model, under the assumption that the click model holds. We evaluate our estimators in a series of experiments on a real-world dataset and show that they consistently outperform prior estimators.

Original languageEnglish (US)
Title of host publicationKDD 2018 - Proceedings of the 24th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining
PublisherAssociation for Computing Machinery
Pages1685-1694
Number of pages10
ISBN (Print)9781450355520
DOIs
StatePublished - Jul 19 2018
Event24th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, KDD 2018 - London, United Kingdom
Duration: Aug 19 2018Aug 23 2018

Publication series

NameProceedings of the ACM SIGKDD International Conference on Knowledge Discovery and Data Mining

Other

Other24th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, KDD 2018
CountryUnited Kingdom
CityLondon
Period8/19/188/23/18

All Science Journal Classification (ASJC) codes

  • Software
  • Information Systems

Keywords

  • Click models
  • Importance sampling
  • Offline evaluation
  • Ranking

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