On virtual face-work: An ethnography of communication approach to a live chat reference interaction

Marie L. Radford, Gary P. Radford, Lynn Silipigni Connaway, Jocelyn A. Deangelis

Research output: Contribution to journalArticlepeer-review

14 Scopus citations

Abstract

Erving Goffman's theoretical framework and concept of face-work has the potential to greatly increase the understanding of interpersonal dynamics in computer-mediated communication realms. This research used an ethnography of communication approach and the concept of face-work to analyze the transcript of an interaction between a librarian and a library user in a Web-based virtual reference service environment. This highly goal-oriented interaction, even though it lacks the immediacy of face-to-face interaction, was found to be a rich source of face-work.

Original languageAmerican English
Pages (from-to)431-453
Number of pages23
JournalLibrary Quarterly
Volume81
Issue number4
DOIs
StatePublished - Oct 2011

ASJC Scopus subject areas

  • Library and Information Sciences

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