Reinforced product metadata selection for helpfulness assessment of customer reviews

Miao Fan, Chao Feng, Mingming Sun, Ping Li

Research output: Chapter in Book/Report/Conference proceedingConference contribution

3 Scopus citations

Abstract

To automatically assess the helpfulness of a customer review online, conventional approaches generally acquire various linguistic and neural embedding features solely from the textual content of the review itself as the evidence. We, however, find out that a helpful review is largely concerned with the metadata (such as the name, the brand, the category, etc.) of its target product. It leaves us with a challenge of how to choose the correct key-value product metadata to help appraise the helpfulness of free-text reviews more precisely. To address this problem, we propose a novel framework composed of two mutual-benefit modules. Given a product, a selector (agent) learns from both the keys in the product metadata and one of its reviews to take an action that selects the correct value, and a successive predictor (network) makes the free-text review attend to this value to obtain better neural representations for helpfulness assessment. The predictor is directly optimized by SGD with the loss of helpfulness prediction, and the selector could be updated via policy gradient rewarded with the performance of the predictor. We use two real-world datasets from Amazon.com and Yelp.com, respectively, to compare the performance of our framework with other mainstream methods under two application scenarios: helpfulness identification and regression of customer reviews. Extensive results demonstrate that our framework can achieve state-of-the-art performance with substantial improvements.

Original languageEnglish (US)
Title of host publicationEMNLP-IJCNLP 2019 - 2019 Conference on Empirical Methods in Natural Language Processing and 9th International Joint Conference on Natural Language Processing, Proceedings of the Conference
PublisherAssociation for Computational Linguistics
Pages1675-1683
Number of pages9
ISBN (Electronic)9781950737901
StatePublished - 2020
Externally publishedYes
Event2019 Conference on Empirical Methods in Natural Language Processing and 9th International Joint Conference on Natural Language Processing, EMNLP-IJCNLP 2019 - Hong Kong, China
Duration: Nov 3 2019Nov 7 2019

Publication series

NameEMNLP-IJCNLP 2019 - 2019 Conference on Empirical Methods in Natural Language Processing and 9th International Joint Conference on Natural Language Processing, Proceedings of the Conference

Conference

Conference2019 Conference on Empirical Methods in Natural Language Processing and 9th International Joint Conference on Natural Language Processing, EMNLP-IJCNLP 2019
Country/TerritoryChina
CityHong Kong
Period11/3/1911/7/19

ASJC Scopus subject areas

  • Computational Theory and Mathematics
  • Computer Science Applications
  • Information Systems

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