The CAMBAC years, 1966-2001: A history of cooperation and integration in agriculture

TY - JOUR

T1 - The CAMBAC years, 1966-2001

T2 - A history of cooperation and integration in agriculture

AU - Willan, Claude

PY - 2006

Y1 - 2006

N2 - Founded in 1966, CAMBAC pioneered a co-operative approach to pig meat production and marketing that looked past weekly financial exigency to a more fruitful interplay between business partners that was honest, and of equal benefit to all. CAMBAC marketed themselves as reliable sellers, focussing on producing a bespoke product for the retailer. This concept was new in 1966 and not widely understood, or adopted. CAMBACs successes bear many similarities to what the Curry Report sets out as desirable practice, just as its ultimate failure corresponds with what the Curry Report defines as undesirable.

AB - Founded in 1966, CAMBAC pioneered a co-operative approach to pig meat production and marketing that looked past weekly financial exigency to a more fruitful interplay between business partners that was honest, and of equal benefit to all. CAMBAC marketed themselves as reliable sellers, focussing on producing a bespoke product for the retailer. This concept was new in 1966 and not widely understood, or adopted. CAMBACs successes bear many similarities to what the Curry Report sets out as desirable practice, just as its ultimate failure corresponds with what the Curry Report defines as undesirable.

UR - https://www.scopus.com/pages/publications/49049090945

UR - https://www.scopus.com/pages/publications/49049090945#tab=citedBy

M3 - Review article

SN - 0080-4134

VL - 167

JO - Journal of the Royal Agricultural Society of England

JF - Journal of the Royal Agricultural Society of England

ER -