Abstract
Clearly, a substantial challenge for multinational corporations (MNCs), in the current environment of intensified competition and rapid industry consolidation, is one of much greater worldwide integration. Necessitated by intense competitive pressures, MNCs are integrating their disparate country operations in order to achieve economies across markets and operating units. This article integrates the motives and facilitators of the progression towards commonality in practices and metrics across subsidiaries and affiliates into a comprehensive framework of a global company. Preliminary results from a pilot study of the characteristics of common global practices among a sample of MNCs are presented as an initial validation of the conceptualization. The article also explores the benefits MNCs derive from the implementation of common practices across their worldwide operations, in pursuit of a global strategy.
| Original language | American English |
|---|---|
| Pages (from-to) | 711-716 |
| Number of pages | 6 |
| Journal | Industrial Marketing Management |
| Volume | 33 |
| Issue number | 8 |
| DOIs | |
| State | Published - Nov 2004 |
| Externally published | Yes |
ASJC Scopus subject areas
- Marketing
Keywords
- Global business practices
- Global company
- Global coordination
- Metrics
Fingerprint
Dive into the research topics of 'The framework of a global company: A conceptualization and preliminary validation'. Together they form a unique fingerprint.Cite this
- APA
- Author
- BIBTEX
- Harvard
- Standard
- RIS
- Vancouver