Young user's attitudes toward ICTS: A comparative semantic differential study of the mobile telephone

James Katz, Mark Aakhus, Hyo Dong Kim, Martha Turner

Research output: Contribution to journalArticlepeer-review

6 Scopus citations


We conducted a research project to determine how various information and communication technologies (ICTS) are perceived by young people. A major focus of this investigation was the mobile telephone, but we also looked at other personal technology such as email, television, postcards, wristwatches and portable entertainment technologies. We used a technique known as the semantic differential (SD) to collect our data. us college students were solicited for their responses to bipolar adjectives with the aim of gaining insight into their "folk views" of these technologies. For comparison purposes data were also gathered from a sample of South Korean students as well as from students in Namibia and Norway. Although the data are potentially subject to serious questions as to their validity and reliability, they appear to be preliminary evidence suggesting that there is a perhaps surprising convergence in young people's views towards ICTS. This convergence may take place widely varying cultural and historical backgrounds of users and potential users.

Original languageEnglish (US)
Pages (from-to)225-237
Number of pages13
JournalAnnales des Telecommunications/Annals of Telecommunications
Issue number3-4
StatePublished - Mar 2002

All Science Journal Classification (ASJC) codes

  • Electrical and Electronic Engineering


  • Comparative study
  • Cultural aspect
  • Inquiry
  • Portable telephone Set
  • Sociology
  • Telecommunication service usage
  • Youth

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